Mulberry launches first episode of digital stories series
Mulberry has released the first episode of a new digital series featuring emerging creative talents in the fashion, film and theatre, art and design, digital and new technology fields.
The first film in the series features Cressida Bonas, a British actress and dancer, who worked with choreographer and former Rambert leading dancer Martin Joyce to co-create a dance story to express the mood of the Mulberry Spring Summer 2015 collection, to the music Dance, by ESG.
The film features Mulberry's new Buttercup Dress, part of the Spring Summer 2015 Capsule Collection, and is based on the atmosphere of an English garden on a summer's day.
Actor Freddie Fox makes a cameo appearance as The Mulberry Man in the film.
Anne-Marie Verdin, Mulberry brand director commented: "Dance is about joy and freedom, and we were very interested in telling a story that would look great on film, but that would also create a moment of pleasure for the people watching. Watching dance, as well as dancing, makes you feel good. As someone who lives and breathes dance, Cressida was the perfect choice to become the Mulberry Girl and really capture the carefree spirit of our Spring Summer 2015 collection."
Director Ivana Bobic and Michael Howells, who created the visual story also worked on the film.