Meerkat, despite only having launched in recent weeks to mass attention, is already exploring life beyond Twitter.
According to Ryan Cooling, head of community for the live-streaming app, who spoke to The Drum while attending SXSW, the service is already looking to the future after the surprise success of its launch earlier this month.
"Twitter is not the be-all-and-end-all of our growth. We can see other platforms that we can leverage to continue to grow the app," stated Cooling who also revealed that it has so far been adopted in 170 countries.
"Because of the viral mechanisms that we put into the app, people on Twitter were trying to join at a rapid pace and it was the conversations that were had," explains Cooling as to why the app went viral unexpectedly on launch.
He added that there was no plan to launch specifically ahead of SXSW and also spoke about the potential for brands to open up transparency internally to consumers while using Meerkat.
Earlier today, Fast Company reported that Twitter gave Meerkat just two hours' notice that it was to cut access to The Social Graph.
Watch the video above to see the whole interview in Austin.