Global CEO of Y&R David Sable has announced that company veteran Alex Hughes has been appointed as chief marketing officer of Y&R Advertising.
In this role, he will be responsible for leading marketing and new business development. He will work with VML chief marketing officer Beth Wade as more and more clients request global integration.
He will also serve as the liaison to WPP for integrated new business.
“I am excited to have a challenge that pulls together all that I have learned and done at Y&R Advertising over many years,” said Hughes.
“In fact, seeing how much our offering continues to evolve to meet the demands of an industry in perpetual motion, I believe I can help clients find solutions that will address both their short- and long-term interests,” he added.
Hughes joined the firm’s sister company Wunderman in 1988 and has been with Y&R since 1994.
During his career, he has worked with clients including AT&T, Citibank, and Clorox.