People on the move: Hires and departures at Channel 5, Microsoft, Archant and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.

Archant has appointed Will Hattam
Channel 5
Channel 5’s commercial sales director Nick Bampton is leaving after more than four years, as the broadcaster prepares for an advertising strategy shift following its acquisition by Viacom.
He leaves at the end of the month although it is not yet known what business he will join. The broadcaster said Bampton's next move would be in the media industry and would be confirmed over the coming months.
Microsoft
Paul Fabretti has left Telefónica to join Microsoft as global director of social media.
Fabretti has spent the past three years at Telefónica, initially leading the social media strategy for the O2 brand before becoming digital and social media lead for the whole business.
Archant
Regional publisher Archant has appointed Will Hattam to the newly created role of chief marketing officer.
Hattam, who was previously managing director of Archant Lifestyle and Archant London, will lead the company’s marketing strategy and its digital development.
Britvic
Britvic has appointed Kevin McNair to the role of GB marketing director.
Joining from Unilever where he was head of foods for North America, McNair will assume responsibility for the drink manufacturer's overall brand marketing and innovation agenda as well as driving GB category growth.
DigitasLBi
DigitasLBi has promoted UK managing director Michael Islip to the role of UK chief executive (CEO), replacing Anil Pillai who will take on the newly created role of chief of the UK, Middle East and Africa.
Islip, who has been in his current role since 2012, will take up the role with immediate effect
Ogilvy & Mather
Ogilvy & Mather has promoted James Whatley to digital director, a newly created role for the agency.
The promotion comes three years after Whatley joined the agency as senior associate director, most recently serving as social media director.
Media iQ
Former Starcom Mediavest Group (SMG) chief Stewart Easterbrook has been appointed chairman of Media iQ's board with immediate effect.
Easterbrook, who has worked with the company as a strategic advisor since September 2014 has been brought in to help drive business growth and lead expansion plans throughout 2015 alongside current directors Lee Puri, Gurman Hundal and Paul Silver.
Crispin Porter + Bogusky
Lori Senecal has been named global CEO of Crispin Porter + Bogusky (CP+B), a newly created role where she will oversee global growth and expansion while managing the firm’s eight international offices.
She will retain her position as CEO of the MDC Partners network, of which CP+B is a member.
SpotXchange
SpotXchange has appointed Stefan Beckmann as managing director for Germany, Austria and Switzerland.
He will be responsible for recruiting a team for the US-based programmatic video advertising platform in Hamburg and Munich to drive adoption of its supply side platform and grow the business across the DACH region.
Jack Morton Worldwide
Jack Morton Worldwide, the brand experience agency, has appointed Keith Chamarette as its director of digital, serving the London-based team’s clients such as Freeview whilst overseeing its recently launched ‘Entertainment. It’s even better when it’s free’ campaign.
18 Feet & Rising
18 Feet & Rising has appointed Paul Spriggs, a former regional director of JWT Australia, as its first chief operating officer.
Spriggs will join the agency's management team and board alongside chief executive Jonathan Trimble, executive creative director Matt Keon, strategy partner Rob Ward and creative director Anna Carpen following a number of new client wins.
PHD Thailand
PHD Thailand has announced the appointment of Nuvee Pongsathidporn as managing director with immediate effect, after departing his role as managing director of MEC Thailand.
Pongsathidporn has a 15-year career in the brand business, working for the likes of Haircare AOR and P&G Asean. He will report directly to Omnicom Media Group CEO Sunee Paripunna and PHD CEO Susana Tsui.
Exponential Interactive
Exponential Interactive has promoted its UK commercial director Jason Trout to the role of managing director UK.
Trout, who joined the digital advertising shop four months ago, is to help drive the company's video offering.
Maxus
Maxus has appointed Alex Steer as head of data and effectiveness.
Steer will lead a team of six analysts and will work across a range of clients for the media agency, building data models to measure the performance and effectiveness of campaigns.
Roast
The online performance agency was established last month by Oliver Bishop, founder and former CEO of Steak Group.
Shackleton PR
Shackleton PR has made two new appointments to its senior team, following a series of new account wins for the Leeds based agency.
Caroline Eardley joins as senior account director, specialising in consumer, lifestyle and FMCG, from RMS PR, where she headed up the B2C team, whilst Bianca Keeble joins as account director from a senior in-house role as PR manager at KCOM Group PLC.
ComScore
ComScore has hired Project Sunblock's chief executive Duncan Trigg as vice president of advertising effectiveness.
Based in London, he will be responsible for helping drive the company's advertising effectiveness services across all global markets excluding the US.
ITG
Inspired Thinking Group (ITG) has appointed Chris Heath and Lisa Elrod as joint managing directors for customer service, responsible for all of ITG’s customer relations and commercial transactions.
Both will step up from director roles to focus on the delivery of customer service to the tech marketing agency's client list, which includes international brands such as Audi, M&S, Heineken and Renault.
Beattie Communications
Sarah Long, head of corporate communications at VisitEngland, has joined Beattie Communications to lead Only Travel, its fast-growing travel PR, social and digital boutique.
News of her arrival coincides with the agency winning an international project from bus and train giant Arriva.
Mcm group
Mcm creative group has strengthened its senior team with two new appointments, hiring Karen Evans as client director and Brendan McCaul as creative services director.
Evans brings a wealth of experience gained at Because brand experience, The Marketing Store, The Circle Agency and The Engine Group.
In his new role, McCaul - previously director of global productions at Be the Image - will be responsible for devising creative strategies for mcm creative group’s range of clients, which includes HSBC and John Lewis.
Native
Native, the music supervision and composition arm of Soho-based audio facility, Jungle, has announced the appointment of Rachel Menzies.
Menzies, who has over 10 years’ experience working within the music publishing space, will be tasked with business development and music supervision duties.
Johannes Leonardo
Creative agency Johannes Leonardo has hired Cedric Gairard as head of production to oversee all aspects of production across the agency’s roster of clients including adidas Originals, TripAdvisor and Google.
Award-winning producer Gairard is a founding member of Amsterdam-based firm180 and helped craft Adidas' 'Impossible is Nothing' campaign.
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