IVF clinic the Bridge Centre promotes itself as UK centre of excellence in London Underground push

London-based IVF clinic the Bridge Centre has positioned itself as a UK centre of excellence with a campaign push spanning the London Underground, online and social media.

Created by Silk Pearce, the activity promotes natural cycle IVF as one of the main treatments on offer at the centre. The work features illustrations from Allan Drummond, building on his earlier work for the Bridge Centre during its rebrand in 2012.

In addition to the campaign Silk Pearce has also advised the Bridge Centre on new signage and interiors design as part of a redevelopment programme to improve and expand the clinic’s patient facilities and services.

The new look is due to be implemented at the end of March.

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