Creativity

GI Joe bad-guys get the key to Springfield, Illinois in PR stunt

By Nesh Pillay | Reporter

March 13, 2015 | 2 min read

Villains of popular Hasbro comic book GI Joe, Cobra Commander, have been given the key to Springfield, Illinois in anticipation of the GI Joe Collectors’ Convention.

The stunt, organized by Fun Publications, a Hasbro licensee, asked residents of Springfield to join the villainous group, Cobra Commander.

“Springfielders near and far, I accept your Mayor's generous gift,” Cobra said in a release. “And let it be known that I too bring a gift for every man, woman and child of this city that is so near and dear to my heart; an invitation to join with me. Join Cobra!”

The Collectors Convention is slated to run in Springfield from April 9 to April 12.

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