Paddy Power’s £20m advertising account has been awarded to Beattie McGuinness Bungay following a pitch process run by Oystercatchers.
BMB won the account over M&C Saatchi, Grey London, Enter and Fold7.
Paul Sweeny, head of brand at Paddy Power, commented: “We can’t wait to see how much trouble we can get into with our new friends BMB.”
Trevor Beattie, BMB co-founder, added: “We’re delighted to be working with Paddy Power. It’s a marriage made in mischief.”
The previous incumbent on the Paddy Power account was Crispin Porter & Bogusky, which held the business since 2011. The last work from CP&B for the bookmaker ‘exhilaracing’ was released in February of this year.