Mondelez re-appoints JWT for Philadelphia creative account
Mondelez International has re-appointed long-standing creative agency JWT to its pan-European account for the Philadelphia cream cheese brand.
Continuing the 50-year partnership the FMCG giant, JWT will look to grow the brand’s share of the market by further developing the strategic and creative output.
Philadelphia is one of Mondelez's powerbrands. In Europe it holds close to $1bn (£660m) in value and invests in multimillion dollar advertising and media each year.
Greta Hammel, Philadelphia european equity manager said: “We are delighted to re-appoint JWT and look forward to working closely with a tried and tested partner who shares our passion and vision. This new chapter for Philadelphia across Europe will create exciting new creative work to drive a great brand further forward still”.
Past creative from JWT for Philadelphia includes The Secretaries, which launched in 1987 and ran for 10 years and The Angels which ran in the early 2000's featuring actress Caroline Quentin.