InMobi scuppers Google buyout talk stating ‘there is no reason to sell’
Mobile ad network firm InMobi has denied claims it will sell its business to advertising rival Google, with the chief executive instead enthusing over an impending IPO.
Naveen Tewari, chief executive of InMobi
The company, which works with advertisers to serve ads to smartphones using detailed data collection, on Wednesday (11 March) circulated a memo among its employees which was picked up by the Times of India.
Dismissing buy-out talks, it read: “If you like the fact that we are not selling, let me hear a big round of applause from the floor."
Naveen Tewari, chief executive of the Bangalore-based firm, told the New York Times: “We are the only large mobile advertising player outside of Google and Facebook; I would argue that anyone would be happy having us as an asset.”
Instead the CEO said the company is focused on stock market flotation: “There’s a huge level of pride in taking this to an IPO in India. And I think we’re going to do that.”
The company claims to reach 1bn active mobile devices globally, out-reached only by Google.
Rick Jones, head of marketing North America at InMobi last week told The Drum that mobile native advertising could become all the more common in 2015.
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InMobi is the leading provider of content, monetization and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections and diversify revenue for businesses everywhere. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com.
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