Gatorade features Milwaukee Bucks player Jabari Parker in latest spot
Gatorade’s latest spot, “Building Jabari Parker," stars the basketball player and highlights the challenges he has faced throughout his athletic career.
The ad, created by TBWA\Chiat\Day LA, promotes the sport drink’s “Recover Protein” line of products including shakes and bars.
In the spot, the NBA star and former Duke player is shown through his ups and downs: intense training workouts, his recruitment to Duke University, and an injury during a big game where he had to be carried off of the court.
“I’ve always done whatever it takes to get to the next level,” Parker says in the spot. “It never gets any easier, but I will get stronger. Because my story is far from over.”
This is the athlete’s first time starring in a campaign for Gatorade.