Garnier ad asks ‘Not getting enough in bed?’
L’Oreal cosmetics brand Garnier has released a video campaign for its 'miracle sleeping cream' called “Not Getting Enough in Bed?” that’s aimed towards a younger and more modern audience.
In the ad, sleeping husbands, crying babies, late-night text messages and dogs on the bed interrupt different women as they try and get some sleep.
“Not getting your beauty sleep? Now you can look like you did with new miracle sleeping cream from Garnier,” says the narrator over the conclusion.
The spot, created by DigitasLBi, marks a change for the Garnier brand as it typically rolls out more traditional beauty ads featuring celebrity spokespeople.
Another spot that the brand released last week for its new sleeping cream features actress Kate Walsh.