Britvic has appointed Kevin McNair to the role of GB marketing director.
Joining from Unilever where he was head of foods for North America, McNair will assume responsibility for the drink manufacturer's overall brand marketing and innovation agenda as well as driving GB category growth.
He will report to Paul Graham, Britvic’s GB general manager, and will be a member of the GB executive team and Britvic’s Global Marketing Council.
Graham said he is confident that McNair will add significant value to the company and added that his involvement will be "critical in continuing to push forward the transformation that is underway across the business”.
McNair succeeds Jonathan Gatward who, after ten years in GB marketing, has moved into Britvic’s strategic marketing and innovation team to take up the post of global category and capability director - adults.