How can creative disruption shape the future?

View Schedule

Ad of the Day: Audi - The Drones

Audi’s latest commercial has an air of Alfred Hitchcock as birds become drones in this brilliant spot from Venables Bell & Partners.

The minute-long clip opens on an office building ominously surrounded by a horde of delivery drones.

As the drones descend, one man confidently strolls to his Audi, steps inside and asks Google Search to take him to Bodega Bay (a nod to Hitchcock’s 1963 classic ‘The Birds’).

Despite the drones being in hot pursuit, the driver remains calm with his Audi gadgets and gizmos provide a smooth getaway, proving after all “advanced technology doesn’t need to be intimidating”.

Advertising Agency: Venables Bell & Partners, USA

Founder / Chairman: Paul Venables

Executive Creative Director: Will McGinness

Creative Directors: Tyler Hampton, Lee Einhorn

Art Directors: Greg Wyatt, Byron Del Rosario

Copywriter: Bryan Karr

Director of Integrated Production: Craig Allen

Executive Producer: Mandi Holdorff

Producer: Hannah Murray

Account Director: Justin Pitcher

Account Managers: Natalia Montero, Oliver Glenn

Production Company: MJZ

Director: Dante Ariola

DP: Matthew Libatique

Executive Producer: Scott Howard

Line Producer: Natalie Hill

Editorial: Rock Paper Scissors

Editor: Adam Pertrofsky

Assistant Editor: Marjorie Sacks

Executive Producer: Angela Dorian

Producer: Shada Shariatzadeh

VFX: The Mill

VFX Supervisor, 2D Lead: Gareth Parr

VFX Supervisor, 3D Lead: Simon Brown

Creative Director: John Leonti

Executive Producer: Enca Kaul

Producer: Chris Harlowe

Production Coordinator: Karina Ford

Music: Elias Arts

Executive Creative Director: Vincenzo LoRusso

Creative Director: Mike Goldstein

EP: Vicki Ordeshook

Head of Production: Katie Overcash

Sound Design: Brian Emrich / Trinitite

Mix: Loren Silber / Lime Studios

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.