Vox media has further expanded its digital video production today, with the announcement of Vox Entertainment.
“With Vox Entertainment, we’re focused on finding the best partners and creative talent to align with each of our properties, and greatly expand the storytelling capabilities we present to our audiences and advertisers,” said the brand’s chief, Jim Bankoff.
Vox Entertainment plans to partner with various agencies in the coming months. So far, they have announced partnerships with both talent agency, William Morris Endeavor, and production company, Magical Elves.
“Vox Entertainment is partnering with the best digital native talents…to create the most dynamic video content for a sophisticated, digital audience who continually expect more, and different, forms of entertainment and information wherever they are,” said creative director Chad Mumm. “We have the freedom to experiment with new formats, and push the creative boundaries of digital video.”
The brand is scheduled to release its first digital series, which is still unnamed, this summer.