Volvic is preparing to roll out its largest marketing campaign to date for the launch of two new flavours of its Juiced range of drinks.
For the campaign the Danone-owned brand has invested £1.65m in TV and outdoor digital advertising and a sampling campaign throughout March.
The TV ad, which features fruit bursting as it comes in contact with Volvic Natural Mineral Water, is the first dedicated ad for the range in two years and will run throughout this month.
Meanwhile Volvic Juiced’s outdoor plan will target London, Birmingham and Manchester and will be complemented by a nationwide sampling campaign in the three cities.
Tom Hickton, Volvic senior brand manager, said: “This is a hugely exciting time for Volvic Juiced. We are thrilled to now be the UK’s best-selling juicy water drink, and believe these new flavours and nationwide campaign will help even more consumers to discover the taste of Volvic Juiced.”
The brand has also teamed with Made in Chelsea's Jamie Laing for a series of online shorts that will run across Facebook, Twitter and the Volvic YouTube page.