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Sika’s new research and development centre gets animated with Absolute

Sika, a global speciality chemicals company, has released a CGI animation to promote its new multimillion pound research and development centre in Preston.

The animation was created as part of the launch campaign developed by Bolton based integrated creative agency Absolute. The project showcases the scale of the build and the wide range of Sika products used within the construction, taking the viewer on a journey from the architectural plans through to the detailed construction of the building from the foundations up.

Cheryl Douglas, head of marketing for Sika, said: ‘We briefed Absolute to be creative in their concepts and think outside of the box to promote the launch of our new R&D centre. They came up with the great idea of using an animation, not only to promote the centre, but also to showcase the wide variety of our own products used in the construction, so it became our own live case study.”

Chris Hodgen, managing director at Absolute, said: “Sika is in the business of providing innovative products and solutions all over the world and we wanted to showcase that within this project.”

The animation is now being used at exhibitions, customer meetings, conferences, on YouTube and in the reception areas of Sika’s various sites across the UK.

The R&D centre took twelve months to build at a cost of £2.5 million and was officially opened by HRH The Duke of Kent in December 2014.

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