Hillary Clinton Google March Madness

Reverberate: Media and marketing news you need to know today – Google CFO retires, Facebook's 'Topic Data' & NY Times joins Instagram


By Rebecca Stewart, Trends Editor

March 11, 2015 | 4 min read

Morning all, here’s a glimpse at all the media and marketing news you should know today.

facebook topic data

1. Patrick Pichette, Google’s chief financial officer, is retiring to spend more time with his family, says Bloomberg. Pichette, who has been the primary liaison between Google and Wall Street for the last seven years, announced his departure via Google Plus.

2. Facebook is to start telling brands who's talking about what topics, according to AdAge. The social network will inform marketers which type of people are discussing specific subjects and what they are saying through a partnership with social data firm DataSift.

3. Apple has been ‘quietly’ involved in Facebook’s ‘Open Compute Project’, (OCP) reports Business Insider. The initiative invents new open source servers, storage, and networking switches for cloud providers. Frank Frankovsky, chairman and president of the project, announced Apple's membership at the OCP’s annual customer conference.

4. TV and online inventory for NCAA’s March Madness tournament is 95 per cent sold out, notes AdAge. Last year’s event averaged a combined 10.5 million viewers per window on CBS, TNT, TBS and truTV, this year fans can expect to see fresh campaigns from AT&T, Coca-Cola and Amazon.

5. The New York Times has joined Instagram, reports the Huffington Post. The newspaper's new account, @NYTimes, will feature work from staff and freelance photographers and experiment with an "Instagram-first method of storytelling".

6. Augmented reality ad platform Blippar is planning to build a visual search engine to tie in with its technology using $45m from undisclosed investors, says MediaPost. The company will use the financing to expand its engineering team and extend the global reach of its image-recognition capabilities.

7. Pre-orders for Samsung's new S6 models have hit 20m, according to Forbes. The magazine quotes figures from the Korea Times claiming that 15m Galaxy S6 units and 5m Galaxy S6 Edge have been pre-ordered by mobile carriers worldwide.

8. Pepsi is to bring back its 'Pepsi Challenge' campaign, which first debuted 40 years ago, for the "social media generation" notes the New York Times. The soda company has brought on board a host of celebrities including Usher, Serena Williams and Usain Bolt to encourage millennials to take part.

9. Venmo has announced that it will be beefing up security measures, claims Yahoo. The payment service was criticized last month when one of its users had their account compromised and drained of almost $3,000.

10. And in the midst of Hilary Clinton’s ‘emailgate’ controversy, Bill Clinton’s people have revealed that he doesn’t use email notes the Wall Street Journal. The former president’s spokesman Matt McKenna claims that Clinton has sent only two emails during his entire life, both when he was in office. His first ever email was apparently a message to John Glenn, the former senator and astronaut who in 1998 was making a return trip to space.

Stay in the media and marketing news loop at thedrum.com - and for a look at yesterday's round-up hit this link.

Hillary Clinton Google March Madness

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