Maxus has appointed Alex Steer as head of data and effectiveness.
Steer will lead a team of six analysts and will work across a range of clients for the media agency, building data models to measure the performance and effectiveness of campaigns.
Of the appointment Tim Irwin, Maxus' chief operating officer commented: “It is great to have found someone with as much energy and passion for the role data can play in advertising effectiveness as Alex.
"We hope he will be a great inspiration for the team and really drive the smart use of data for all our clients.”
Steer added: “Data has so much potential to power better marketing communications and this is an opportunity to really drive Maxus’ growth through data.
"I’m hoping to be able to develop simple, scalable approaches to using data to drive performance and growth for our clients.”
He began his career as a WPP fellow, most recently working for digital content agency Fabric where he was head of product and analytics – creating solutions for clients including Samsung, Glaxo-Smith-Kline, Heineken and News International.