Mashable has launched Mashable Collective, a group within the company that will be responsible for experimenting with emerging technologies.
In addition, the collective will work with brand partners to find new and interesting ways to engage the digital generation.
“Mashable has always been an early adopter of using the latest formats to connect with our community, and with the creation of Mashable Collective, we are tackling creative, community and distribution for this next mobile, social era,” said Stacy Martinet, Mashable’s chief marketing officer.
This will be done through the use of Vine, Snapchat, Instagram, and other emerging platforms, both on and offline.
“We are in a renaissance of creation and have an unprecedented amount of tools at our fingertips,” said Jeff Petriello, director of creative development. “People are able to do everything from tell an entire story in under six seconds to film a full-length documentary with the phones in our pockets.”
Some of Mashable’s offline projects will be available at South By Southwest, later this week.