Adidas names 72andSunny as new global creative agency for “Sport” campaigns

Adidas has announced that 72andSunny will serve as the lead global creative agency for brand’s “sport performance” category.

The agency will be responsible for global brand campaigns with a strategic focus on running, soccer, basketball, and women’s.

The two will immediately begin working together across 72andSunny’s LA and Amsterdam offices.

Jocelyn Robiot, senior vice president of brand management at Adidas, said: “Sport is the single most important asset for adidas, it defines our brand. Our communication strategy moving forward will be relentless and aggressive storytelling, so that we can take our expression of sport to the next level. To achieve these ambitions, we set out to work with the best.”

Adidas will keep its long-term partnership with Carat of Dentsu Aegis network as its global media agency of record with Johannes Leonardo NYC continuing to serve as the lead creative agency for the “originals” category.

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