Twitter opened an office in Hong Kong today, regardless of the fact that use of its site is banned in China.
The social media giant’s plan is to market advertising space to Chinese companies who want to market to an international audience.
"We're capitalizing on this growing trend where the most ambitious, entrepreneurial and successful Chinese companies want to go global, and we believe that Twitter is an essential way for them to connect and engage with the world," Twitter’s vice president for Asia Pacific, Shailesh Rao, told the South China Morning Post.
Facebook, which is also banned in China, has employed a similar method of increasing revenue in the country: instead of targeting social media users, it targets businesses.
This is the second Asian office Twitter has opened this month, with the first being an office in Jakarta, Indonesia.