Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Trojan launches 'Show me yours' game app

Condom brand Trojan has released a mobile game modelled on the popular Cards against Humanity party game, as part of its latest marketing push.

The app, aimed at 18-24 year old males, allows users to compete against each other by creating cards and “filling in the blanks,” which can be “almost as provocative and funny as they would like,” the company has said.

Winners of the game stand a chance to receieve three, six, or 12 month supplies of the brand’s condoms.

In addition to the game, the app educates users on sex facts, and informs them of upcoming Trojan offers.

The brand worked with Meredith Xcelerated Marketing to deliver the app.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis