Oberto, popular natural-jerky brand, has partnered with basketball icon Dick Vitale, and Tough Mudder for this year’s seasonal marketing campaign.
The campaign, timed alongside the March Madness basketball season, will include both on-and-off the air components and TV ads featuring national Tough Mudder winners.
“With our new Spring marketing efforts, Oberto is continuing its mission to change the traditional perception of beef jerky, while showcasing the benefits of our all natural, high-in-protein Oberto Beef Jerky,” said Dave Lakey, vice president of marketing at Oberto Brands.
“Since being introduced last year, our `You Get Out What You Put In' brand message has resonated with consumers. With it, we have further solidified our position as the #2 player in jerky.”
The campaign also features a contest in which fans can win an all-expense paid trip to meet Vitale.