Jack Morton Worldwide, the brand experience agency, has appointed Keith Chamarette as its director of digital, serving the London-based team’s clients such as Freeview whilst overseeing its recently launched ‘Entertainment. It’s even better when it’s free’ campaign.
Chamarette said: “Jack Morton’s drive to create extraordinary work and the opportunity to develop an even more seamless unity between live experience and the digital world is what attracted me to the agency. Digital touch points are now such an integral part of everyday life; it is imperative that we are placing this behavioural insight and knowledge at the forefront of our planning and ideas.”
Julian Pullan, president, EMEA, Jack Morton Worldwide, added: “Keith’s vast wealth of experience and creativity along with his clear passion for our industry is outstanding. He is an exciting addition to our EMEA team and I’m delighted to add his invaluable expertise to our work with clients across brand experience. ”
During a digital career spanning seventeen years Chamarette has worked for agencies including Positive Digital, Publicis Modem and WARL, overseeing household name brands such as Dixon Retail, LG Electronics, Hewlett-Packard, BT, Tesco Clothing and Proctor & Gamble.