Coral has engaged Table19 for the launch of ‘Cheltenham Heroes’, a fully-integrated Cheltenham Festival campaign.
The creative, that features comic book-inspired visuals and bespoke illustrations, reflects the hero status that successful runners and riders enjoy.
“Cheltenham week is an incredibly important one for us, it’s always fiercely competitive amongst rival bookmakers, and a fantastic festival for both recreational and more informed customers,” commented Olly Raeburn, marketing director at Coral. “The key thing from a marketing perspective is to be distinctive and consistent across every touch point and the Cheltenham Heroes campaign is a wonderful example of that in action.”
Graham Wall, executive creative director at Table19, added: “With a glut of advertising around the Cheltenham Festival, it can be hard to stand out. Our challenge was to break the mould visually yet maintain the impact of Coral’s offers.”
The campaign spans retail, direct marketing, email, digital and out-of-home across Cheltenham week.