Bell's and Marston's pubs team up for Help for Heroes charity campaign
Diageo-owned whisky brand Bell’s and Marston’s pubs have joined forces for the launch of the Barrel of Laughs campaign to raise funds for the Help for Heroes charity.
The campaign will see comedians and other celebrities roll a barrel of Bell’s whisky through the UK, starting at the Blair Athol distillery in Scotland and finishing at the Help for Heroes recovery centre, Tedworth House, in Wiltshire.
The activity, which will take place from 23 to 30 March, will be supported by "substantial" marketing spend and involve a tie-up with Tesco which will offer a promotion on 70cl bottles of Bell’s whisky.
Lauren Wahlhaus, brand manager at Bell’s commented: “We really hope that the activity surrounding the Barrel of Laughs campaign will help tap into people’s social consciousness and give them the opportunity to stand for something, as well as helping support those Help for Heroes veterans who live and breathe strength of character."
As part of the partnership, Bell’s will host mini pop-up comedy gigs in Marston’s pubs along the route, including Old Colliery in Edinburgh, Tudor Rose in Gateshead, The Red Lion in Manchester and The Fairfield Inn in Birmingham.