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Wall Street Journal Will.i.am

Wall Street Journal recruits Will.i.am for latest ad campaign

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By John Glenday, Reporter

March 9, 2015 | 2 min read

The Wall Street Journal has chosen musician Will.i.am to front a new international advertising campaign which urges people to read the paper.

Starring alongside fashion designer Tory Burch the pair will seek to convey the message that subscribers to the business daily are ‘ambitious people’ with appearances on digital, print and social channels from Tuesday before launching on TV and outdoor ads.

Part of News Corp subsidiary Dow Jones the WSJ is engaged in a transatlantic tussle with the likes of the Financial Times together with rivals such as Thomson Reuters and Bloomberg.

Suzi Watford, chief marketing officer of Dow Jones, said: “This campaign highlights the value of making time to read the Journal, no matter how busy people are. It also confirms that subscribing to the Journal puts you in a community with other ambitious people who prioritise being at the top of their game. Our subscribers are in very good company.”

Other business leaders lined up for the promotion include Mike McCue, co-founder of social magazine app Flipboard; Bill McDermott, chief executive of software firm SAP and Zhang Xin, co-founder of property group SOHO China.

Wall Street Journal Will.i.am

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