Scottish government using ‘coughing’ bus shelters to highlight signs of lung cancer
The Scottish government's latest out of home (OOH) campaign has seen it use ‘coughing’ bus shelters in a bid to raise awareness for the signs and symptoms of lung cancer.
The Primesight shelters at Glasgow’s Buchanan Bus Station and The Sandgate in Ayr town centre were specially built to cough intermittently when people are waiting for a bus.
They will hear a 30-second audio of a man coughing before a woman’s voice recommends visiting the GP if they, or anyone they know, has been suffering from a cough for over three weeks.
The creative also includes an image of a man coughing with the strapline ‘Don’t get scared, get checked’.
The campaign, created by Leith and planned by Carat Scotland and Posterscope, will run for two weeks as part of the Scottish government’s Detect Cancer Early initiative which kicked off in February 2012.
Rachael Coombs, client manager at Posterscope Manchester said this was a great example of OOH bringing the creative message to life.