Reverberate: Media and marketing news you need to know today – WPP profit, Apple Watch launch & Adam & Eve DDB's brief rebrand
Good morning all, here’s a weekend catch-up of all the media and marketing news you should know this morning.
1. Advertising and marketing behemoth WPP announced record profits reports the Wall Street Journal, with company chief executive Sir Martin Sorrell offering a gloomy outlook for the coming year due to eurozone financial instability, political tensions in Middle East and the Russian economy slump.
2. Social marketing platform Olapic has created a system which enables brands to implement Facebook, Instagram, Twitter, Vine or YouTube user images into their ad campaigns. AdWeek reports that the Predictive Consumer Generated Ads platform is capable of contacting social media users automatically for permission to use the images.
3. In celebration of International Women's Day on Sunday, literally put women first by briefly rebranding as Eve & Adam notes Creativity Online. The changes to the London office's logo will stay in place for several days.
4. AdAge reports that Todd Pendleton, the chief marketing officer of Samsung Telecommunications America, has left the company. Pendleton was responsible for many of the company's attack ads against Apple in the smartphone market.
5. The Guardian has looked at how the Apple Watch – which will be unveiled today – could cement Apple's place as the first $1tn company. However, critics have been vocal in lamenting its price, battery life and the timing of its release.
6. Similarly, tech innovation specialist Chunka Mui wrote in Forbes that during its journey from conception to consumers, the Apple Watch has transformed from a 'Health Care Killer App To Gold Plated Bauble'. Mui noted his disappointment at the 'fashion-driven pivot that Apple has made on its smartwatch.
7. And finally, Business Insider took a look at how some early mobile phone ads fared with their predictions of the device's future importance to society. In particular, the piece noted how former Orange chief executive Hans Snook stated in 1994 that the UK would reach 150 per cent mobile phone penetration.
Stay in the media and marketing news loop at thedrum.com - and for a look at last week's round-up, hit this link.