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Coley Porter Bell VCCP Muller

Müller introduces new Müllerlight Goodies range following uptick in sales

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By Natalie Mortimer, N/A

March 9, 2015 | 2 min read

Müller has extended its Müllerlight light product range following a period of growth at the dairy food brand.

With branding and identity created by Coley Porter Bell the new Goodies sub brand is the first product within the Müllerlight range that uses a twin pot. To communicate this the agency was briefed to create a concept that clearly differentiates the brand from other products in the Müllerlight range.

Zoey Elsayed, brand manager from Müller commented: “Since the relaunch in 2011, MüllerLight has been a huge success with the brand seeing phenomenal growth. Our target audience has a healthy and relaxed attitude towards life, and Coley Porter Bell has clearly captured this in their design and have demonstrated that the Goodies range is a smart option for a tasty treat.”

In 2014 volume sales reached over £360m at Müller, which equates to over £157m in value sales. The launch will be supported by above-the-line activity created by VCCP.

Coley Porter Bell VCCP Muller

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