Creative Showcase: Featuring Ogilvy & Mather Paris, RKCR\Y&R, BrandOpus, Lida and more

Welcome to The Drum Creative Showcase.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (1 April) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 16 March to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

Ogilvy & Mather Paris: Coca-Cola 'Tale of contour'

Brand: Coca-Cola

Title(s): Tale of contour

Agency: Ogilvy & Mather Paris

Agency website: http://ogilvyparis.fr/

Director General: Philip Heimann

Executive Creative Director: Baptiste Clinet

Creative Director: Nicolas Lautier

Art Director: Clara Noguier

Copywriter: Oliver Le Lostec

Additional Credits: Strategic Director: Hadi Zabad

TV Producer: Oliver Mordacq

Image/Sound Post Producer: Evelyne Callot

Business Director: Ben Messiaen

Account Supervisor: Isabel Schnell

Account Executive: Nicolas Boivin

Production Company: Passion Pictures (Paris)

Executive Producer: Marc Bodin Joyeux

Director: Jon Saunders

Cinematographer (DoP): Stephane Vallet

Line Producer: Chrystelle Mallet

Animation Producer: Emilie Walmsley

Music Company: Stimmung

Executive Producer: Ceinwyn Clark

Composer/Arranger: Robert Miller

Published: March 2015

RKCR\Y&R: Marks & Spencer 'Mother's Day'

Brand: Marks and Spencer

Title(s): Mother’s Day

Agency: RKCR\Y&R

Agency website: http://www.rkcryr.com/#!/work

Creative Director: Mark Roalfe

Art Director: Chris Hodgkiss

Copywriter: Pip Bishop

Additional Credits: Board Account Director: Anna Crabtree

Account Manager: Eileen Cosgrove-Moloney

Agency Producer: Alex Shillingford

Director/Production Co: Michael Roulier, Phillipe Lhomme – Food Film

Producer: Francesca O’Brien – Food Film

Editor: Bruno Herlin – Food Film, Bruce Townend – The Quarry

Post Production – MPC (Paul Brand – Producer, Marcus Moffat – Flame Operator)

Sound Design: Parv Thind – Wave

Typographer: Tivy Jones

DOP: Michael Roulier

Published: March 2015

Short Rationale: Marks & Spencer has launched a new TV ad packed with beautiful roses, orchids and ranunculus for Mother’s Day.

The TV ad, created by Rainey Kelly Campbell Roalfe/Y&R, showcases stunning, expertly chosen, top quality fresh flowers at M&S this Mother’s Day.

The ad is the latest iteration of the M&S “Adventures In” campaign and is shot in the campaign’s distinctive style.

WCRS: Women’s Aid 'Digital out of home campaign'

Brand: Women’s Aid

Title(s): Digital out of home campaign

Agency: WCRS

Agency website: http://www.wcrs.com/

Creative Director: Ross Neil

Creative Technology: Dino Burbidge

Creatives: Mike Whiteside, Ben Robinson

Additional Credits: Account Handling: Torie Wilkinson and Katherine Morris

Planning: Stuart Williams

Photography: Rankin

Media: Ocean Outdoor

Posthouse: Smoke & Mirrors

Published: March 2015

Short Rationale: WCRS, Women’s Aid and Ocean have collaborated to create an interactive ad which shows how we can all make tangible changes in the fight against domestic violence.

Timed to coincide with International Women’s Day on Sunday 8 March, the engagement-activated screen raises awareness of how domestic violence charity Women’s Aid saves lives.

Premiering at Canary Wharf on 5 March, the campaign – created by leading London advertising agency WCRS – is a world-first as this is the first time the attention of people looking at the digital screens triggers an immediate change in the creative. The campaign will also be displayed at other Ocean locations in the UK.

WCRS worked with famed photographer Rankin, a long-time supporter of Women’s Aid, and media owner Ocean to develop the screen creative, which shows the image of a bruised woman with the simple imperative, ‘Look at me’.

The creative employs a unique use of facial recognition technology which allows the interactive screens to recognise when people actively pay attention to an image of a bruised woman. Those who look at the screen get feedback via a live video feed that runs along the bottom of the ad as a visual ticker-tape, registering an increasing number of viewers.

As more people notice the image of the women her bruises slowly heal, demonstrating to passers-by that by taking notice they can help confront domestic violence by not turning a blind eye.

BrandOpus: Vivid 'BrandOpus'

Brand: Vivid

Title(s): Brand packaging

Agency: BrandOpus

Agency website: http://www.brandopus.com/

Executive Creative Director: Paul Taylor

Published: March 2015

Short Rationale: Brand packaging design agency BrandOpus have worked with Vivid Drinks to launch two new products in their range of Matcha green teas, including a 100% unsweetened matcha green tea drink.

The design continues the idea that the iconography within the identity changes according to the individual character of each drink. A new colour palette has been introduced to reflect the purity and unsweetened nature of the new matcha products whilst differentiating from the existing flavoured range.

DDB New York: Lipton 'Tiny Bubbles'

Brand: Lipton

Title(s): Tiny Bubbles

Agency: DDB New York

Agency website: http://www.ddb.com/offices/north-america/usa/ddb-new-york/

Executive Creative Director: Janet Guillet

Creative Director: Luke Carmody, John McGill

Additional Credits: Regional Business Director: Marina Zuber

Chief Strategy Officer: Stuart Hazlewood

Executive Producer: Joanne Diglio

Editor: Stitch

Visual Effects: Swiss International AB

Media Agency: Mindshare

Director: Style War

Production Company: Smuggler/Goodgate

Soundtrack Name and Composer: Tiny Bubbles written by Leon Pober and re-recorded by American Authors

Audio Post Production: Stitch

Published: March 2015

Short Rationale: The TVC features a refreshing take on a classic using the remake of the 1966 hit song, “Tiny Bubbles,” performed by American Authors. The ad takes viewers through a series of everyday scenarios that show how blending the worlds of tea and tiny bubbles can provide a refreshingly uplifting experience. The campaign also features consumer activations and digital content.

TBWA\Paris: McDonald's 'McDonald’s Chicken Forever Spicy'

Brand: McDonald’s

Title(s): McDonald’s Chicken Forever Spicy

Agency: TBWA\Paris

Agency website: http://www.tbwa-paris.com/

Creative Director: Jean-Francois Goize

Art Director: Ingrid Varetz

Copywriter: Antoine Colin

Additional Credits: Agency Team: Luc Bourgery, Mattheo Pressmar, Camille Favriau, Agathe Bruneau

TV Producer: Emilie Prud’Homme

Production Company: Les Telecreateurs

Director: Vincent Lobelle

Published: March 2015

Short Rationale: From 24 February, the Spicy Chicken Operation has begun in McDonald’s and offers a new range of crispy chicken products spiced up with TABASCO® red sauce.

To vary the pleasures, you will enjoy this spicy sauce in many recipes like the Chicken Mythic, McWrap and Chicken McNuggets.

To announce the launch, TBWA\PARIS has created a comedy, realized by Vincent Lobelle.

Lida: National Trust 'Inside Out'

Brand: National Trust

Title(s): Inside Out

Agency: Lida

Agency website: http://www.lida.com/

Art Director: Paul Skeffington

Copywriter: John Warwick

Additional Credits: Planner: Emma Hargreaves

Designer: Amy Fry

Published: March 2015

Short Rationale: The National Trust is launching a POS campaign, created by digital and direct marketing agency LIDA, to attract new members to ‘Get to know 500 special places inside out.’ The work, which is set to go live on 1st March 2015, will be rolled out across all National Trust places in England, Wales and Northern Ireland.

The creative proposition – which is consistent across all executions – demonstrates the value a person would get from National Trust membership. Both in terms of the sheer volume of access, through to special places it provides, as well as the genuine affinity members can build with such places.

Aiming to inspire and encourage people to become members of the National Trust, the visual technique of splitting the image into halves – Inside and Out – is designed to create intrigue and engagement at point of sale.

Comic Relief/British Airways: Comic Relief/British Airways 'Iconic British Airways ad gets a facelift for Red Nose Day 2015'

Brand: Comic Relief/British Airways

Title(s): Iconic British Airways ad gets a facelift for Red Nose Day 2015

Agency: Comic Relief/British Airways

Published: March 2015

Short Rationale: Strictly Come Dancing judge and former prima ballerina, Darcey Bussell helped British Airways give its famous 1989 ‘Face’ advert a special lift.

To celebrate this year’s Red Nose Day, Darcey expertly choreographed BA volunteers to form the 15-metre wide face, complete with the infamous wink and, for the first time, a red nose.

Travellers flying into Heathrow between 12 and 1pm on February 26 were able to catch a glimpse of the giant face as it was formed at the airline’s engineering base.

The advert – which has been voted one of the twentieth century’s most recognisable television commercials – lends itself perfectly to this year’s Red Nose Day theme - ‘Make Your Face Funny For Money’.

Together Design: Boots No7 'No7 Limited Edition'

Brand: Boots No7

Title: No7 Limited Edition

Agency: Together Design

Agency website: www.togetherdesign.co.uk

Published: March 2015

adam&eveDDB: Seriously Strong 'We’re Serious'

Brand: Seriously Strong

Title(s): We’re Serious

Agency: adam&eveDDB

Agency website: http://www.adamandeveddb.com

Art Director: Christine Turner

Copywriter: Simon Lloyd

Additional Credits: Partizan (http://www.partizan.com)

Published: February 2015

Lost Boys: Honda '#RaceFace'

Brand: Honda

Title(s): #RaceFace

Agency: Lost Boys

Agency website: http://lostboys.com/

Creative Partner: Gav Gordon-Rogers

Art Director: Tom Kavanagh

Copywriter: Hannah Drury

Designer: Tom Quayle

Additional Credits: Planner: Harry Pugsley

Client services: Liza Durge, Sarah Oliver

Producer: Kyson East

Production partner: B-Reel

Published: March 2015

Short Rationale: Honda has announced the launch of #RaceFace, a social and experiential campaign which enables Geneva Motor Show visitors to experience the speed of the new Honda Civic Type R and create their ultimate speed selfie. The initiative was created in collaboration with Lost Boys, part of the DigitasLBi family, and production partners B-Reel.

The initiative aims to create buzz around the launch of the new Honda Civic Type R at the Geneva Motor Show and to position the Honda brand as sporty, innovative and at the forefront of engineering.

Honda and Lost Boys have collaborated with B-Reel to create a special video booth, where members of the public are blasted with a gust of wind representative of the speed of the Honda Civic Type R.

B-Reel created the booth in a warehouse in Hackney before transporting it to Geneva. #RaceFace aims to recreate the experience of travelling at speed in the new Honda Civic Type R, by putting users into the fully immersive experience with sounds, lights and an intense blast of air. A commercial leaf blower, LED lighting rig, audio playback and video capture are all controlled using an Arduino.

The #RaceFace experience is filmed in super slow-motion and captured as a fascinating, hypnotic video which visitors can then share on their social channels.

#RaceFace will run throughout the Geneva Motor Show before being rolled out at a number of future Honda events and exhibitions.

https://twitter.com/hondaraceface

McCann New York: Jose Cuervo 'Margaritas in space'

Brand: Jose Cuervo

Title: Margaritas in space

Agency: McCann, New York, USA

Agency website: www.mccannny.com

Chief Creative Officers: Eric Silver, Tom Murphy, Sean Bryan

Executive Creative Director: Mat Bisher

Creative Directors: Jason Ashlock, Sean Labounty, Scott Cooney

Creative Director: Carlos Wigle

Production Company: Film Orange

Director: Tobias Perse

Producer: Jill Toloza

Executive Producer: Catherine Patterson

Published: March 2015

Lida: Women for Women International 'Fundraising campaign'

Brand: Women for Women International

Title(s): Fundraising campaign

Agency: Lida

Agency website: http://www.lida.com/

Executive Creative Director: Nicky Bullard

Art Director: Sara Pouri

Copywriter: Joanna Legg

Additional Credits: Account Lead: Cat Edgson

Planner: Caroline Parkes

Designer: Nizam Ali

Published: March 2015

Short Rationale: The campaign aims to connect UK women (sponsors) with women survivors from war-torn countries – such as Afghanistan, the Democratic Republic of Congo, Bosnia & Herzegovina, Iraq, Kosovo, Nigeria, Rwanda and South Sudan – by sponsoring them with a monthly donation of £22 for 12 months. This funds a year-long holistic training programme that provides a woman with the skills, tools and education she needs to support her family and ultimately transform her life.

Tasked to recruit 680 female sponsors in 2015, LIDA has developed a DM pack that will be sent to 500 donor targets on Sunday 8 March, which marks International Women’s Day (IWD). Additionally, over 1,000 packs will be given out at Women for Women events around IWD.

AIS: Skoda 'Skoda Fabia Attention Test'

Brand: Skoda

Title: Skoda Fabia Attention Test

Agency: AIS, London, UK

Agency website: www.aislondon.com

Art Director: Jay Packham

Copywriter: Ian Cochran

Director: Luke Bellis

Additional Credits: Producer: Ben Sullivan

Production Manager: Carmen Siu

Production Company: MindsEye

1st AD: Jonathan Sidwell

Director of Photography: Dan Stafford-Clark

Gaffer: Stefan Mitchell

DIT: Nelson Oliver

Art Department: Hayley Macdonald

Art Assistant: Ruth Pickard

Postproduction: Tundra

Head of Post: Espen Haslene

Published: March 2015

CHI & Partners: TalkTalk TV 'TalkTalk TV Print Campaign.

Brand: TalkTalk TV

Title: 'Love', 'Nature' and 'Hollywood'

Agency: CHI & Partners, London, UK

Agency website: www.chiandpartners.com

Creative Directors: Micky Tudor, Jim Bolton

Art Directors: Gavin Torrance, Jimmy Hunter

Copywriters: Danny Hunt, Steve Deput

Illustrators: David Turfitt, Rob Swainson

Graphic Designers: Alex Lieven, Ray Loty, Louise Sloper

Published: March 2015

AMV BBDO: Think 'Lights'

Brand: Think!

Title: Lights

Agency: AMV BBDO, UK

Agency website: www.amvbbdo.com

Creative Directors: Steve Jones, Martin Loraine

Copywriter: Mike Crowe

Art Director: Rob Messeter

Additional Credits: Planners: Tom White, Pippa Morris

Account: Katie Stanley, Lou Woolf, Bobbie Gannon, Nancy Fuller

TV Producer: Nick Godden

Production Assistant: Jess Tranfield

Media Agency: Carat

Media Planner: Greg Paterson

Production Company: Academy

Director: Frederic Planchon

Producer: Medb Riordan

Post-production Company: MPC

Audio Post-production: 750 MPH

Editors: Sam Rice-Edwards

Published: March 2015

Deutsch New York: Jägermeister '56 Parts. Best as One.'

Brand: Jägermeister

Title(s): 56 Parts. Best as One.

Agency: Deutsch New York

Agency website: http://www.deutschinc.com/

Chief Creative Officer: Kerry Keenan

Executive Creative Director: Menno Kluin

Associate Creative Director: Sean Lee, Luke Hughett

Art Director: Katrina Mustakas

Copywriter: Brian Alexander

Additional Credits: Design & Typography: Juan Carlos Pagan, Brian Gartside

Interactive Design Director: Aliza Adam

Interactive Designer: Alex Miller

Experience Design: Anna Farrell

Art Buyer: Ali Asplund

Director of Creative Operations: John Bongiovanni

Senior Studio Artist: Tom Eberhart

Retouching: James Cullinane

Director of Integrated Production: Joe Calabrese

Director of Digital Production: Suzanne Molinaro

Digital Producers: Josh Deitel & Katie Miller

Digital Developer: Patrick Batey

Senior Motion Designer: Matthew Severin

Motion Designers: John McLaughlin, Aaron Epstein

Director of Photography: Owen Levelle

Producer: Joe Pernice

Print Producer: Melissa Betancur

Editors: Bryan Reisberg, Chris Pensiero Asst.

Editor: Drew Bolton

Senior Project Manager: Marea Grossman

Production Company: Remote Control Productions,

NY Photographer: Andrew Myers, Adam Coleman (BTS)

Photo Assistant: Scott Burry, Landon Speers

Digital Tech: Adrien Potier

Fabrication Company: Bednark Studios, Brooklyn NY

Artists: Olivia Knapp, DKNG Studios, Yeaaah! Studio

Additional Deutsch Credits: EVP, Group Account Director: Talia Handler

Account Director: Kristen Rincavage

Account Director: Michelle Ziff

Published: March 2015

Mr B & Friends: Siniat Bulldog 'Bulldog campaign'

Brand: Siniat Bulldog

Title(s): Bulldog campaign

Agency: Mr B & Friends, Bath, UK

Agency website: http://www.mrbandfriends.co.uk

Creative Director: Kate Gorringe

Designer: Jake Jennings

Copywriter: Harriet Whitehorne

Production: Jabberwocky Films

Account Manager: Viv Hall

Published: January 2015

Design Bridge and Steve Simpson: Jameson 'Hello Dublin Limited Edition Bottle'

Brand: Jameson

Title: Hello Dublin Limited Edition Bottle

Agency: Design Bridge and Steve Simpson

Agency website: www.designbridge.com and www.stevesimpson.com

Director: Phil Dall

Published: March 2015

DLKW Lowe: HMT – Her Majestys Treasury'Pension Wise'

Brand: HMT – Her Majestys Treasury

Title: Pension Wise

Agency: DLKW Lowe

Agency website: http://www.dlkwlowe.com/

ECD: Tom Hudson

Planner: Richard Warren

Account Team: Tom Knox, Georgie Ambrose, Olivia Hanson

Media Agency: Carat/Mindshare

Additional Credits:Production Company: Studio AKA

Director: Philip Hunt & Dave Prosser

Illustrator: Kerry Hyndman

Editing House: Studio AKA

Post Production: Studio AKA

Audio Post Production: 750MPH

Print: Agency Producer: Andrea Walji

Account Team: Tom Knox, Georgie Ambrose, Olivia Hanson

Creative Team: Tom Hudson

Designer: Ryan Self

Online: Agency Producer: Andre McClaren

Account Team: Georgie Ambrose, Olivia Hanson

Creative Team: Tom Hudson

Designer: Pascal Holm

Published: March 2015

Short Rationale (optional): Pension Wise has been set up in response to the new changes that are being made in April to how people access their pensions. DLKW Lowe won the business following a pitch off the government roster at the end of 2014.

Pension Wise is the first port of call for consumers, offering free and impartial guidance to people with a defined contribution pension approaching retirement.

The integrated campaign running across TV, digital and print is driving awareness of the service and encouraging consumers to visit www.pensionwise.gov.uk to find out more. The campaign end line is ‘Your money. Your choice.’ The animated campaign features illustrations by designer Kerry Hyndman for animation company Studio AKA.

Pocapoc: Scottish Huntington’s Association 'HD Routes'

Brand: Scottish Huntington’s Association

Title(s): HD Routes

Agency: Pocapoc

Agency website: http://www.pocapoc.co.uk

Creative Director: Sacha Mason

Graphic Illustrator: Zoe Green

Published: February 2015

Short Rationale: Scottish Huntington's Association (SHA) has created its new youth resource, designed by Pocapoc.

Unveiled last month, the project comprises an innovative resource to support young people affected by the degenerative brain disorder, Huntington's disease (HD) and increase awareness of the condition. The resource, which includes an offline resource and online flipbook, was developed by Scottish Huntington's Association Youth Project (SHAYP) and designed and produced by Pocapoc.

Entitled 'HD Routes', the resource aims to improve the lives of young people who live in families affected by HD. The new learning pack has been developed over the last 12 months by the team in close collaboration with the young people they support and has been funded by the Young Start Fund.

HD Routes uses games and fun activities to help young people learn more about HD and the challenges that living in an HD family will bring as they grow up. Although designed specifically for young people, it will also be a great resource for professionals and other adults looking for accurate information written in simple, easy to absorb language.

The new resource was launched by Acting Children and Young People's Minister, Fiona McLeod MSP and has been commended by the Children's Commissioner as an exemplar piece. Young people were involved at every stage in the design process and the resulting resource is a UK first as no other organisation has developed such specialised information about the condition specifically for young people.

TBWA\Paris: Michelen 'The Michelen CrossClimate Experience'

Brand: Michelen

Title: The Michelen CrossClimate Experience

Agency: TBWA\Paris – Dan\Paris, France

Agency website: http://www.tbwa-paris.com/

Agency Team: Susanna Kunnos, Quiterie Barreau, Mathilde Seboul

Creative Director: Philippe Simonet, Benjamin Laugel, Nathalie Huni,

Katrine Jo Madsen

Copywriter: Chris Oldcorn

Production Company: Mediamonks

Blast Radius: Producer: Julien Dassonval, Souleymane Sangaré

Post Production: Mediamonks

Sound Design/arrangement: Mediamonks

Published: March 2015

Short Rationale (optional): Everybody knows that weather can be erratic. A tiny variation in temperature or atmospheric pressure can drastically change road conditions. Turning even an everyday commute into a stressful driving challenge where the simplest driving manoeuvres are complicated.

Michelin can’t predict the weather, but to promote its new CrossClimate Tyre the brand is giving people the keys to face unexpected road conditions whatever the sky throws at them.

Working with professional meteorologists to model the approach of weather fronts, Michelin has created an innovative webGL experience in which people can interact with a real-time weather layer to modify weather conditions in a stunning rendered urban landscape.

Music: Henry Moore Institute 'Carol Bove and Carlo Scarpa Exhibition'

Brand: Henry Moore Institute

Title: Carol Bove and Carlo Scarpa Exhibition

Agency: Music, Manchester, UK

Agency website: www.ideasbymusic.com

Published: March 2015

Short rationale (optional): Music has launched a campaign to promote a new exhibition at the Henry Moore Institute featuring the artist by Carol Bove and the architect Carlo Scarpa.

The exhibition celebrates the work of Carol Bove (b.1971) an artist who is known for her simple yet intricate assemblages of found and made objects. Bove’s work is being exhibited alongside that of Carlo Scarpa (1906-78) an Italian architect influenced by the materials and landscape of Venetian culture, who was also a notable glass and furniture designer. Sharing the same appreciation of materials, the artists’ work has been brought together in one new show.

Thjnk Hamburg: Audi 'Audi Service'

thjnk – Audi Service – HD (EN) from thjnk on Vimeo.

Brand: Audi

Title: Audi Service

Agency:Thjnk, Hamburg, Germany

Managing Director (Creation): Stefan Schulte

Creative Director:
 Siyamak Seyedasgari, Matthias Walter

Creative Art: Inga Oßenbrügge, Mike Wenzel, Anika Zanter

Creative Copy:
 Daniel Lamprecht

Additional Credits: Managing Director Consulting: Hendrik Heine

Account Director:
 Nicole Bierwolf

Account Manager: Dominik Schäfer

Production: Film production: Radical Media, Berlin


Director:
 Sebastian Strasser

Camera: Roman Vasyanov

Post-production TV: Time Based Artists, London

Music:
 Raife Burchell (Dirty Soup), Robert Cairns

Photographer: Attila Hartwig

Post-production print: PX1, Berlin

Published: March 2015

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