Brand Vine Chart: Capital One Cup lifts the trophy with #OwnTheArch stunt

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By The Drum Team | Staff Writer

March 9, 2015 | 2 min read

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Capital One Cup's Vine channel scored the top spot this week with a video of Wembley Stadium's iconic arch lighting up blue and white in honour of Tottenham Hotspur FC.

The London team were the winners of the Football League's #OwnTheArch Twitter competition, part of a drive to make Sunday's match between Chelsea and the Spurs the most socially-engaged final ever.

The Vine increased the Cup's weekly loop count by an impressive 43,004 per cent.

Taking second place was Citroën with a six-second clip promoting the French manufacturer's new convertible C1 Airscape model and bringing its total loop count up to 14,126.

And the Cricket World Cup moved into third place this week with a loop percentage rise of 66 per cent thanks to a clip from the Scotland - Bangladesh game.

Pot Noodle, The Labour Party and Peanuts also made it into the chart this week.

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