Ad of the Day: Hotels.com - Can't Hide
Captain Obvious has made a triumphant return for Hotels.com in its latest wave of advertising.
Starring alongside Captain Obvious is Gary, the hapless hotel guest locked out of his room in a state of undress.
Created by CP+B the humorous TV ad is accompanied by a series of ‘Gym’ shorts featuring Captain Obvious as a realistic workout instructor.
Rounding off the campaign is a social media push run by the man himself (@CaptainObvious).
Advertising Agency: CP+B, USA
Chief Creative Officer: Ralph Watson
Executive Creative Director: Dan Donovan
Senior Art Directors: Nicole Karalekas, Bryan Denman
Senior Copywriter: Ross Saunders
Designer: Ryan Dixon
Integrated head of video: Kate Hildebrant
Executive Integrated Producer: Deb Drumm
Senior Integrated Producer: Jessica Coccaro
Production Company: Brother
Director: Theodore Melfi
Head of Production: Monica Reimold
Executive Producer: Rich Carter
PRroducer: Sean Hobbs
Director photography: John Lindley
Post production: Method Studios
Editorial company: Cut+Run
Editor: TG Herrington
Sound design: Sonic Union
Managing director: Danielle Whalen
Account director: Adam Barger
Content supervisor: Brice Tomlinson
Content manager: Alyssa Fitterer
Business affairs: Chris Herrington
Cognitive anthropologist: Brian O'Connell