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How brands championed International Women’s Day on Twitter - Disney, Doctor Who, Oxfam & the ISS


By John McCarthy, Opinion editor

March 8, 2015 | 11 min read

Happy International Women's Day.

The annual event took social media by storm using a plethora of hashtags all over the world including #IWD2015, #Internationalwomensday, #womensday, #womensday2015, #Happywomensday and more.

As a result, brands had a hard time getting their message out - however, that message remained consistent - it is time for change and for women’s contribution to society to be fairly acknowledged and respected.

Following the industry’s top women sharing with The Drum who inspired them the most, we searched for the best brand participation on social media.



Welsh Rugby Union



UN in Brussels

Jimmy Choo

Red Nose Day

The SNP – and Scottish first minister Nicola Sturgeon


Visit Dublin

Doctor Who

Oxford Dictionaries

New Scientist

British Army

The International Space Station


And Google launched a fitting tribute

Yoko Ono got involved too

As did David Cameron

And Ed Miliband

And finally, Katie Hopkins had her say

To mark International Women's Day, Google has worked with The Drum to acknowledge the most prominent women working in the search marketing sector – read more here.

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