How brands championed International Women’s Day on Twitter - Disney, Doctor Who, Oxfam & the ISS
Happy International Women's Day.
The annual event took social media by storm using a plethora of hashtags all over the world including #IWD2015, #Internationalwomensday, #womensday, #womensday2015, #Happywomensday and more.
As a result, brands had a hard time getting their message out - however, that message remained consistent - it is time for change and for women’s contribution to society to be fairly acknowledged and respected.
Following the industry’s top women sharing with The Drum who inspired them the most, we searched for the best brand participation on social media.
Disney
♫ Oh, isn't this amazing? ♫ Happy #InternationalWomensDay. pic.twitter.com/BbWYVxwu5i
— Disney (@Disney) March 8, 2015
WHO
Today is International Women's Day! Here are 10 top health challenges for women today http://t.co/WzDVY7OcCO #IWD2015 pic.twitter.com/FbQr4fdTqk
— WHO (@WHO) March 8, 2015
Welsh Rugby Union
Happy #InternationalWomensDay pic.twitter.com/PN6aURt62G
— Welsh Rugby Union (@WelshRugbyUnion) March 8, 2015
MTV UK
Happy #InternationalWomensDay! pic.twitter.com/xseTi7SVD7
— MTV UK (@MTVUK) March 8, 2015
Wicked
#WickedUK supports #InternationalWomensDay! RT if you have a female friend that inspires you FOR GOOD. #MakeItHappen pic.twitter.com/uKViuVMI9q
— Wicked UK (@WickedUK) March 8, 2015
UN in Brussels
46% of stories reinforce gender stereotypes. @UN_Women infographic: http://t.co/IWfgATto1l #IWD2015 #Beijing20 http://t.co/XgiGqtHSxO
— UN in Brussels (@UNinBrussels) March 8, 2015
Jimmy Choo
Happy #InternationalWomensDay to all the women around the world! pic.twitter.com/s7K6BaNoHo
— Jimmy Choo (@JimmyChooWorld) March 8, 2015
Red Nose Day
Money spent since the 1st #RND has helped over 3 million ppl in our women and girls programme #InternationalWomensDay pic.twitter.com/0z8UOA233h
— Red Nose Day (@rednoseday) March 8, 2015
The SNP – and Scottish first minister Nicola Sturgeon
Happy international women's day! #IWD2015 https://t.co/9El9oKyD4y
— The SNP (@theSNP) March 8, 2015
Oxfam
Happy International Women's Day! We're fighting for women around the world http://t.co/dt8MBPm7Uc #IWD2015 #IWD pic.twitter.com/j8gbsJLdCf
— Oxfam International (@Oxfam) March 8, 2015
Visit Dublin
One of Dublin's best known & loved #women Molly Malone is one of most familiar symbols of the capital. #IWD2015 pic.twitter.com/yeEwMsUA6a
— Visit Dublin (@VisitDublin) March 8, 2015
Doctor Who
Doctor Who: The sisters of the Tardis are doing it for themselves on #InternationalWomensDay http://t.co/d2Mk4tmnFY pic.twitter.com/0azl4jBWyE
— Radio Times (@RadioTimes) March 8, 2015
Oxford Dictionaries
Happy #InternationalWomensDay! Here are 5 feminist terms you need to know: http://t.co/3ruQfBncsx
— Oxford Dictionaries (@OxfordWords) March 8, 2015
New Scientist
Shout out to Ada Lovelace on #InternationalWomensDay http://t.co/vHjcsAUXeI pic.twitter.com/ZjxFpwitAR
— New Scientist (@newscientist) March 8, 2015
British Army
Captain Lori Sharp fired the world famous one o’clock gun at Edinburgh Castle for #InternationalWomensDay pic.twitter.com/no7YHs807t
— British Army (@BritishArmy) March 8, 2015
The International Space Station
This #InternationalWomensDay the women of #ISS do @ISS_Research off the Earth for the Earth https://t.co/Mzy9YYJUzb pic.twitter.com/Odyyvt2saO
— ISS Research (@ISS_Research) March 6, 2015
CERN
#tbt Hildred Blewett: a life with particle accelerators http://t.co/YCX8btBIWy #InternationalWomensDay #IWD2015 #IWD pic.twitter.com/OQvarfp0vi
— CERN (@CERN) March 5, 2015
And Google launched a fitting tribute
Happy International Women's Day. Give your younger self advice → http://t.co/AJDptDosD5 #IWD2015 pic.twitter.com/6PSvwfsaiD
— Google UK (@GoogleUK) March 8, 2015
Yoko Ono got involved too
Inspiring Change for #InternationalWomensDay http://t.co/E4R0M6ypN5 pic.twitter.com/9hiMh1Amlk
— Yoko Ono (@yokoono) March 8, 2015
As did David Cameron
Celebrate #InternationalWomensDay by nominating a woman you've been #InspiredBy #IWD2015 pic.twitter.com/3qYWmF6dTt
— UK Prime Minister (@Number10gov) March 8, 2015
And Ed Miliband
Today let's celebrate the pioneers of gender equality, but remember too many women are still battling everyday sexism. #IWD2015
— Ed Miliband (@Ed_Miliband) March 8, 2015
And finally, Katie Hopkins had her say
Just plaited my armpit hair into fishnet tights. Gangster feminiazi. #IWD2015
— Katie Hopkins (@KTHopkins) March 8, 2015
To mark International Women's Day, Google has worked with The Drum to acknowledge the most prominent women working in the search marketing sector – read more here.