Ad of the Day: McLaren - Power. A beautiful thing
For today’s Ad of the Day we have highlighted McLaren's breath-taking new video celebrating the world debut of the McLaren 675LT supercar at the Geneva Motor Show.
The spot, created by VCCP, showcases the McLaren super car as it lights up a rain-soaked, desolate world as it is unchained like a ferocious beast.
Prepare to get swept away by the ad's moody lighting and slow motion effects - and how about that supercar?
Name: The McLaren 675LT: Power. A Beautiful Thing.
Client: McLaren
Creative agency: VCCP
Creative director: Colin Byrne
Art director: Rob Ganguly
Copywriter: John McLaughlin
Planner: Jenny Unna
Agency producer: Andy Leahy
Media agency: VCCP Media
Production company: HSI
Director: Rob Chiu
Producer: Nicola Doring
Editor: Ben Harrex at Final Cut
Post-production: Electric Theatre Collective
Audio post-production: 750mph (Andy Humphreys)