Santander to tell customers to 'Keep on, Keeping On' in new brand campaign

Santander is to convey putting consumers at the heart of its service through a new brand campaign, which bares the tagline ‘Keep on, Keeping on.’

The campaign, by WCRS, has been created to showcase how different customers earn value from the bank through their everyday behaviours and will run across poster, TV and digital platforms.

Stating the message, ‘Simple, Personal, Fair’ the campaign will continue to feature the brand’s sporting ambassadors; Jenson Button, Rory McIlroy and Jessica Ennis-Hill.

Keith Moor, chief marketing officer, Santander UK, explained “Santander seek to apply a Simple, Personal and Fair approach to all that we do. A key part of our success is our award winning 1I2I3 products that provide real, everyday value for our customers; 24 hours a day. The idea behind our new campaign is to show how effortlessly you can be rewarded on your everyday banking, without changing the way you do things. Just switch to Santander and we’ll do the rest.”

Billy Faithfull, executive creative director at WCRS added: “Despite aggressive competition from bigger banks Santander continues to offer astounding value to its 1|2|3 customers. But the best thing about the offer really is that unlike some banks, you'd don't have time change a thing about your life, except your bank. This is an achingly simple proposition and an honest story to tell through advertising. Just keep doing your thing the way you want to, and let Santander do theirs. You can't say much more simple, personal and fair than that.”

Earlier this week, it was announced that Santander had won the sponsorship rights for London’s cycle hire scheme, replacing Barclays.

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