Ciroc runs Instagram video ad campaign
Diageo vodka brand, Ciroc has turned to Instagram to run a video advertising campaign.
According to the Grocer, Ciroc, began the campaign last week, which included three 15-second videos and two-cinemagraphs as part of a global campaign.
“Instagram is the perfect channel for Ciroc,” Laura Pearce, head of reserve marketing for Diageo Western Europe was quoted as stating. “Both the brand and platform exist in the same luxury cutting edge world where celebratory moments are at the heart.”
Earlier this week, Instagram introduced ‘Carousel ads’ which allowed users to find out more about adverts by swiping to the left, although the feature has only been released on a limited basis at the time of writing.