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Cancer Research UK targets MPs with cigarette packaging campaign

Cancer Research UK is targetting MPs in its latest campaign which calls for a standardisation of cigarette packaging to help prevent young people from taking up smoking.

The out of home campaign comprises four posters located throughout Westminster London Underground Station, with artwork focussing on the high percentage of MPs across the political spectrum in favour of introducing a law which will see cigarettes sold in plain, standard packs.

The ads will run for four weeks at the Out of Home International-owned sites.

Cancer Research UK's campaign aims to get all tobacco products to be standardised in size and colour, with prominent health warnings remaining and brand names in a standard type face, colour and size.

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