The Bobby Moore Fund will take on one of its most ambitious fundraising drives to date when it hosts a football match at Mount Everest Base Camp.
The potentially Guinness World Record breaking event will take place in April 2016 to mark the 50 years anniversary of Moore lifting the World Cup.
It will see players representing England and ‘The Rest of the World’ play the match at a height of 5,164m, where the body absorbs 50 per cent less oxygen than normal.
The charity – set up following the death of England captain Bobby Moore to raise money for bowel cancer research – has partnered with content agency Captive Minds to organise the expedition.
The agency is set to manage the event, purpose content for media partnerships and sign-up corporate sponsors. It will also oversee the player selection, fitness training, preparation and logistics for the three week trek to the base camp at Gorak Shep Plateau.
Stephanie Moore MBE, founder of the Bobby Moore Fund for Cancer Research UK, said the expedition will also celebrate the enormous progress which has been made in the last 50 years by Cancer Research.
“But bowel cancer still kills 44 people per day in the UK, equivalent to four football teams. ‘Football on Everest’ will enable the Bobby Moore Fund to raise additional funds and awareness which will help beat this dreadful disease sooner,” she added.
Julian Staveley, client services director at Captive Minds, said it was also an opportunity for brands to align themselves with what will be an inspirational story of human endeavour.