Insurance company Geico tackles the problem of pre-roll ads with series of ‘Unskippable’ ads.
Created by The Martin Agency the ads put the emphasis on that all-important first five seconds.
As the clever commercials ‘end’ just seconds in, it’s the awkward action afterwards that’s the real star of the show.
Advertising Agency: The Martin Agency, USA
Production Company: Park Pictures
Director: Terri Timely
Producer: Jojo Scheerer
Executive Producers: Jackie Kelman Bisbee, Kristin Branstetter
Editorial Company: Whitehouse Post
Editor: Caleb Hepler