By Gillian West, Social media manager

March 6, 2015 | 1 min read

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Insurance company Geico tackles the problem of pre-roll ads with series of ‘Unskippable’ ads.

Created by The Martin Agency the ads put the emphasis on that all-important first five seconds.

As the clever commercials ‘end’ just seconds in, it’s the awkward action afterwards that’s the real star of the show.

Advertising Agency: The Martin Agency, USA

Production Company: Park Pictures

Director: Terri Timely

Producer: Jojo Scheerer

Executive Producers: Jackie Kelman Bisbee, Kristin Branstetter

Editorial Company: Whitehouse Post

Editor: Caleb Hepler

the Martin Agency Ad of the Day Geico

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