Several brands are irate after having their advertisements run before Islamic State (Isis) recruitment videos.
The growing jihadist group is responsible for many terrorist acts, and have been gaining much attention with their online recruitment videos.
Youtube advertisements run automatically before targeted demographics on the site, but recentlythe ads of fairly wholesome brands have gone hand-in-hand with messages from the Isis.
One of the brands speaking out is Procter & Gamble (P&G). The brand’s director of communications, Paul Fox told the Silicon Valley Business Journal that he is unsure P&G ads aired, but is trying to prevent the recurrence of this mistake.
"Our ads should not have appeared, and we're working with YouTube to understand how it happened and to avoid it happening again," he said.
Anheuser-Busch has also addressed the matter.
In a statement, the brand said, “we were unaware that one of our ads ran in conjunction with this video. We have strict guidelines with out media partners that govern when and how our ads appear. We are working with YouTube and our media buying agency, Mediacom, to understand and rectify the matter.”
It is unclear how Youtube will prevent future occurrences, but it appears that the site has already removed advertisements from existing Jihadist videos.