The Drum Awards Festival - Extended Deadline

-d -h -min -sec

The Dress Infographic Social Media

Infographic: The Dress addressed – all you need to know about the social media phenomenon


By John McCarthy, Opinion editor

March 5, 2015 | 2 min read

The dress - an optical illusion weaving garment which divided opinion across the world causing a host of brands to pitch in on Twitter and other social media avenues, has been picked apart by social media agency 1000heads and reproduced in infographic form.

The incident which sparked a total of 1.5 million online conversations, went viral last Friday with four separate hashtags in the UK on Twitter: #TheDress, #DressGate #WhiteandGold, and #BlackandBlue.

Check out the infographic below for all the information you will ever need on the Dress.

The Dress Infographic Social Media

More from The Dress

View all


Industry insights

View all
Add your own content +