Halfords has appointed Carat Manchester to handle its media planning and buying account with an emphasis on devising and implementing a consistent strategic media plan.
The UK automotive retailer has enlisted Carat Manchester with managing all communications planning and buying across press, radio, out-of-home, online, cinema, TV and video-on-demand platforms in the UK at both local and national level.
As a result the agency will set the tone for Halfords’ communications across range of services and products.
Rachel McDonald, managing director at Carat Manchester, said: “The development of a collaborative approach to media planning combined with our in-depth understanding of a convergent media landscape, was central to our proposition to Halfords.
“We are thrilled to be working with the UK’s market-leading retailer in the automotive, leisure and cycling space, and we are confident that we can deliver a media strategy that will drive real business value for Halfords.”
Karen Bellairs, marketing director at Halfords, added: “We are excited to kick start a new media strategy with Carat Manchester, specifically devised to encourage and inspire people to live their life on the move.
“An enhanced focus on strategic partnerships will help us deliver a best-in-class marketing campaign that will enable us to truly engage with our target audiences across every touch-point.”
Halfords operates around 465 stores across the UK.