Grafton Merchanting GB appoints The Market Creative
Grafton Merchanting GB (GMGB), a leading UK builders’ merchant, has appointed The Market Creative to provide strategic and creative marketing services, with a brief covering press, radio and CRM.
The Market Creative has previously worked with GMGB on its brand and showroom marketing strategy.
Rebecca Morgan, marketing operations director at GMGB, said: “We were looking to create greater synergy between our approach to trade and showroom marketing and felt the time was right to find one agency that could deliver on both counts.”
Sue Benson, managing director at The Market Creative, said: “The team has spent several months getting under the skin of the market to really understand what drives tradespeople to buy. This insight was at the crux of our strategy.”
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As a consequence of this latest client win, The Market Creative plans to strengthen its client services team with a new account manager and executive. The agency currently employs 15 staff at its offices in Trafford Park, Manchester.