Comfyballs, a Norwegian underwear brand, has set up a poll asking the public if it is offended by the word 'ball's, to prove to the US Patent & Trademark Office (USPTO) that its name is not inappropriate.
The move is in response to the USPTO’s denial of brand’s trademark request on the grounds that the “American public would find the name Comfyballs to be vulgar.”
Founder of the brand, Anders Selvig, said that this decision doesn’t truly reflect American culture.
“In setting up this polling website, we hope we will be able to present to the USPTO evidence that their fear of a sense of vulgarity among the American people is unfounded,” he said.
While the brand doesn’t have a US trademark, it is available for sale to Americans online.