Ad of the Day: Apartments.com - Brad Bellflower presents...
Jeff Goldblum graces yet another ad campaign with his presence, this time for Apartments.com’s launch spot which reportedly cost a cool $100m.
In the ad Goldblum stars as ‘Silicon Valley maverick’ Brad Bellflower mocking those industry stereotypes we know all too well.
Throwing around buzzwords that clog The Drum reporters’ inboxes on a daily basis – ‘connected’, ‘synergistic’ and ‘thought-leading’ – Goldblum nails the part with the coining of the phrase ‘apartminternet’.
Targeting 18-49 year olds the campaign spans out of home, digital and social with high profile spots during The Walking Dead, The Bachelor and Dancing with the Stars.
Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Group Creative Director: Pat Mendelson
Creative Director / Art Director: Hobart Birmingham
Creative Director / Copywriter: Perrin Anderson
Associate Creative Director / Art Director: Kirk Williams
Associate Creative Director / Copywriter: Eric Haugen
Chief Production Officer: Gary Paticoff
Executive Producer: Selena Pizarro
Producer: Joshua Herbstman
Agency Assistant Producer: Grace Wang
Production: Anonymous Content
Director: Tim Godsall
Director of Photography: Bryan Newman
Executive Producers: Eric Stern, Rick Jarjoura
Executive Producer/Production: SueEllen Clair
Line Producer: Brady Vant Hull
Production Supervisor: Timothy Kreis
Editorial: Cut+Run
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Head of Production: Amburr Farls
Editor: Steve Gandolfi
Assistant Editor: Sean Fazende
Finishing: Jogger Studios
Creative Director: David Parker
VFX: Framestore
Sr. Executive Producer: James Razzall
Producer: Andrew McLintock
Design Director: Sharon Lock
CG Artist: Mike Bain
2D Supervisor / 2D lead - Michael Ralla
Audio Post Company: Lime Studios
Executive Producer: Jessica Locke
Sound Engineer: Dave Wagg
Transfer: Company 3
Executive Producer: Rhubie Jovanov
Producer: Alexis Guajardo
Colorist: Sean Coleman
Music Company: Barking Owl
Head of Production: Whitney Fromholtz
Creative Director: Kelly Bayett