Pinterest to test animated Pins as a new way to serve ads to users

Pinterest is to test animated Pins on its feeds to provide advertisers with more ways to engage users with specialised content.

Eric Hadley, head of partner marketing at Pinterest, told AdAge that the firm is looking to devise more ways for brands and advertisers to embrace the attention of users – with it looking at animated Pins as a way to create content opportunities on the site.

Selected ads will be animated as users scroll past them in the coming months, likely in similar fashion to Facebook’s video autoplay feature.

This follows the social network announcing in January that it will work harder to categorise user interests to aid advertisers, especially when it comes to targeting the site’s growing male demographic.

As an example in the interview, Hadley revealed that the 'Sports' category will be split into seperate sub-genres to increase the accuracy of targeting.

This major ad push sees the site come a long way from its founding five years ago as it pushes for monetisation of its service.

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