Labour hit by Conservative ‘wrecking ball’ poster campaign
The general election might still be months away but that hasn’t stopped the imprinted with the name of the Labour party smashing through the words ‘recovering economy’.
Devised by M&C Saatchi it seeks to put the economy front and centre of voters’ minds before they head to the ballot box, with Conservatives confident that this is their ace in the sleeve amidst a slew of positive indicators.
Launching the latest campaign Conservative chairman Grant Shapps said: “Conservatives came into office with a simple mission - to rescue Britain's economy and build a better future, by cutting the deficit, backing businesses and creating jobs.
"That plan is working, we are on the way to full employment, a job for everyone who wants one. But the recovery is fragile, it could be crushed by Labour's wrecking ball. Ed Miliband is hellbent on spending, borrowing and taxing more, meaning chaos for hardworking families.
"So, today our message is simple: Britain's on the right track, don't turn back."
Labour hit back at the billboard campaign however, warning that while the UK might be doing well most ordinary people have yet to notice.
Shadow Treasury chief secretary Chris Leslie commented: “The Tories have an extreme plan to cut spending back to 1930s levels, before there was an NHS, which would put our public services and our economy at risk. Working people can't afford five more years of the Tories."