Britvic has revamped the design for its Tango soft drink in a bid to make the 60-year old brand more enticing to young adults.
Brandhouse, part of Hangar Seven, has redesigned the packaging and updated the identity to modernise the soft drink and help improve shelf impact and relevance in store.
Kirsty Hunter, director of carbonates, Britvic, said of the new look; “With the recent introduction of our new Blood Orange flavour, we are delighted to be able to launch the re-invigorated Tango identity and packaging. The redesign serves to increase brand awareness and make it stand out on-shelf and we are confident that the new look will kick off 2015 with a Tango-tang and drive sales over the coming year."
Brandhouse founder Mark Wickens, who first worked with Tango over 15 years ago said the challenge of working with the brand again was to ensure that it "remains as edgy and exciting as it has always been".
"Tango is an iconic brand and understanding the key elements of its DNA has been central to realising the Tango team’s vision," he added.
The packaging is due to hit stores later this month.