AOL UK has hired Hamish Nicklin, Google UK’s director of agency sales, as its new managing director.
Reporting to AOL’s head of international, Graham Moysey, Nicklin will be tasked with overseeing the company’s strategic direction, while also aiming to drive new business development for the company’s content, programmatic and video brands.
He will take on the role following the departure of Noel Penzer to become managing director for Europe for Time Out Group last week.
Moysey said: “We are thrilled to appoint someone of Hamish’s calibre and experience to AOL UK. His unrivalled leadership skills and proven track record of translating innovative advertising solutions into commercial success are exceptional. As we continue to cement our position as a leader in content brands, programmatic platforms and video, Hamish will be essential to driving AOL UK’s business strategy and output.”
Nicklin added: “I have always admired AOL as a pioneer in the digital space and am delighted to be joining the business at an exciting time of innovation and growth. AOL’s entrepreneurial credentials really attracted me to the role and after nine years with Google, I look forward to new challenges as AOL UK takes the lead in a fast-moving and vibrant digital marketplace.”
Nicklin will join AOL’s management team after almost a decade at Google where he was initially head of financial services, before taking on the roles of head of public sector and government and head of creative agency partnerships.
The Drum understands that he is now on gardening leave and will begin his new post at AOL UK on the first week of June.